Digital signage surrounds us everywhere but not everyone knows what it really is and how it works. We are use to seeing static billboards and print images at stores but the future of signage is becoming digital. So, what is digital signage? Think of TimeSquare and all the digital screens that flood the city at every corner. Digital signage consists of different kinds of screens displaying content to communicate with an audience.
The reason digital signage has become so popular is because it is much more effective than static signage in engaging customers. Companies have the freedom to customize their signage to fit the needs of their business and create dynamic content. With digital signage, content can be changed more easily and displays can have the ability to adapt to their surroundings and audience to deliver targeted messages to specific locations at specific times.
We’ve seen the screens but what exactly goes into running digital signage. It consists of three basic components: displays, software, and hardware. Displays are the screens we see everywhere like LCD screens, electronic billboards, kiosks, video walls and many more. Displays can just be informative or interactive. What is shown on these displays is all up to you, again digital signage is just displaying content on a screen. With a digital signage software, have the ability to create, manage, and deploy content to any display using a digital signage Content Management System (CMS). Some softwares are web-based which allows content to be created and changed remotely. Complete your digital signage solution with the right hardware to run your software and distribute your content smoothly to your displays.
Start growing your business and go digital.